Marketing

    The Message That Gets Read in Minutes

    Texts get opened — fast. LightDay's SMS campaigns put flash offers, quiet-day fills and seasonal greetings directly into clients' pockets in a few clicks, with the targeting, scheduling and GDPR compliance handled for you.

    £59.99/month for salons, £69.99/month for clinics — every feature included

    Targeted, not scattergun

    Filter recipients by service history, last visit date or client tags — so your lash offer goes to lash clients and your win-back message goes only to people who've actually drifted. Schedule campaigns to land at the perfect time, and preview character counts and message segments before you send.

    Compliant and measurable

    Opt-out management is built in for GDPR compliance, delivery tracking shows what landed, and campaign performance reports tell you what worked. SMS runs alongside email campaigns in Marketing Studio and Spark AI's automated gap-filling — one marketing engine, three channels.

    Key Capabilities

    Few-click campaigns

    From idea to sent in minutes, no marketing skills needed.

    Smart filtering

    Target by service history, last visit or client tags.

    Scheduled sends

    Queue campaigns for the perfect moment.

    Segment preview

    Character counts and costs visible before sending.

    Delivery tracking

    See exactly what was delivered and how campaigns performed.

    GDPR opt-out built in

    Compliance handled automatically, always.

    Who Benefits

    Hair Salons & Barbershops

    Salons fill quiet Tuesdays with last-minute availability texts and run birthday campaigns that clients actually see.

    Aesthetics Clinics

    Clinics send targeted treatment-course reminders and seasonal offers to precisely the right client segments.

    Common Questions

    Frequently Asked Questions

    Do I need marketing experience to send SMS campaigns?

    No — pick your audience with filters, write (or let Spark AI write) your message, and hit send or schedule. The system handles the rest.

    How is GDPR handled?

    Opt-out management is built in — clients who unsubscribe are excluded automatically from future campaigns.

    Can I see if my campaign worked?

    Yes — delivery tracking and campaign performance reports show what landed and what it drove.

    How is this different from Spark AI?

    SMS campaigns are your hands-on channel for offers you plan; Spark AI automatically detects diary gaps and generates campaigns for you. They work together.

    Try It Free for 14 Days

    Every LightDay feature included from day one — run your real diary before you commit.

    Start Free 14-Day Trial